“Altaroma’s priority was to ensure the continuity of our support for young designers, independent brands, small enterprises and students of the fashion academies,” Silvia Venturini Fendi responded when asked about the ultimate goal of this fashion week. In a calendar where presentations follow one another at a dizzying pace and in which fashion weeks overlap each other, it is essential to know what you want to communicate and what the ultimate purpose of each platform is. “Thanks to the intense and hard work of recent years, they now have a dedicated space in Rome where they can benefit – without unsustainable economic efforts – from services and tools that are indispensable to their training and growth.”
If you look at cities that have become world epicentres of fashion – let's take the example of Milan, the city of Italian fashion par excellence-, you’ll realize that the big brands and world –renowned Maisons have already found their favourite places to present their collections. Although these big labels dare with new locations on a few occasions, taking the international press to see their collections on other continents or breaking with the rules established by the official calendar of presentations, we continue to miss capitals that position themselves as nerve centres in the promotion of young talent and independent brands. And Rome seems to want to occupy that niche on the global map.