In addition to offering a restrained calendar of presentations taking place in the Renaissance palaces of the centre and the industrial area of the PratiBus District, featuring fashion shows by Casa Preti, Mokoo, Saman Loira, Setchu, Çanaku, Lucia Chain and Simone Tessadori, what is truly remarkable about Altaroma is its commitment to fashion that goes beyond the catwalk. We cannot avoid talking about Rome Is My Runway, the format specifically aimed at emerging brands with which to discover new profiles that can later be included in the official calendar. Divided into two groups of five, a total of ten young brands presented their new works within this format that encourages interest in the creativity of young fashion promises: Armonï Studio, Francesca Marchisio, Gentile Milano, Maragno, Yekaterina Ivankova, _DENNJ_, Annagiulia Firenze, Giuliet Françoismarie, Marinella Piccino and Simone Missano.
Among the brands that unveiled their collections on the runway, there is one that particularly caught our attention: Mokoo
. A profile that, even if it’s still not very well known, we were already able to discover the last time we attended Altaroma. Specifically, in Who Is On Next? 2022, promoted by Vogue Italia to recognise the work of some of the most promising creatives. In our Altaroma Spring/Summer 2023 review, which you can read here
, we talked about the talent shown by this brand, which was awarded a cash prize and future visibility on Vogue Italia. And now they had the opportunity to present their collection on the runway.