Narrating the story behind the Campaign Nº2 of sunglasses brand Alfred Kerbs is equivalent to telling the story of ultimate elegance: you can’t see it, you can only feel it – it's something rooted deeply inside, almost instinctive. Retro styles and modernly baroque shapes make the pieces resemble objects of art. And no wonder the campaign gives you an arty perception: the aesthetics were inspired by icons like Iris Apfel and Keith Haring, both known for wearing round eyeglasses. However, in the context of Alfred Kerbs' new collection, the concept of “arty” doesn’t refer to being classy or traditional: in a way, the designer proves that #laidbackelegance must go toe-to-toe with a little bit of fun.
The campaign, shoot by photographer Fanny Latour-Lambert, captured friends on a warm afternoon spent playing pétanque by the beach. The dynamism of the images invite you to join the party, so what are you waiting for?
