The collaboration between adidas and Pharrell Williams is built on a vibrant sense of optimism, highlighting the importance of equality. The campaign was captured through the lens of celebrated photographer Ryan McGinley, art directed by Lloyd & Co. and styled by esteemed fashion editor, Jay Massacret. This latest edition of the collaboration features a collection of colorful track jackets and Stan Smith shoes, both featuring a fun polka dot motif. Additional new styles from the ongoing collaboration built on a vibrant sense of optimism and the importance of equality will arrive in stores throughout 2015.
“I’m so happy to be here tonight to celebrate my collaboration with adidas beyond allowing a musician to merely design product,” Pharrell said. “I view our work together as a true creative expression of art. It also provides me the opportunity to amplify and spread the message of equality, something that has always been important and very dear to me.”