This past weekend, Ami Paris opened the doors to its new store in Paris, located at 4 Place des Victoires, just opposite its headquarters. The main boutique and accessories area sits on the ground floor, within a warm, apartment-like atmosphere that seamlessly combines vintage and modern aesthetics. Light hardwood floors and dark oak furniture, complemented by shades of golden yellow and emerald, create a space that welcomes guests to wander, explore the collection, and settle into a serene environment. Vintage design pieces, together with paintings and sculptures handpicked by Alexandre Mattiussi, enhance the boutique and add depth to the space.
On the second floor, visitors will find the showroom, which displays pieces from the runway looks, currently the Fall/Winter 2026 collection. Flowing naturally from the boutique below, the space continues the same aesthetic through light oak and champagne-finished metal. Sheer curtains and a divider allow it to host private events in a more intimate setting. To celebrate the opening, Ami Paris has released a limited-edition T-shirt available exclusively in-store. Starting June 27, the label will partner with Italian ice cream company Sammontana to host a giveaway at the boutique.
