The Kiev-based brand TTSWTRS, short for Tattoosweaters, founded by costume designer and celebrity stylist Anna Osmekhina in 2013, aims to empower the unnoticed by bestowing the attention of being tattooed to the masses. The brand invites iconic tattoo artists to print their designs on fabrics using a silkscreen method, which is eventually integrated into the collection. The first collection hit the zeitgeist of the youth culture and within just a week was sold out at the renown high-fashion retailer Colette in Paris.