We like to do as much as we can ourselves in the creative process. From start to finish. Not because we are total controls freaks, we just like to be involved in every aspect from the creative process ourselves to get the result we want and make our ideas come to life.Usually, we start with reading a client's brief and then throw the brief away. We don’t instantly discard the client's wishes, it’s just a matter of keeping an open mind while having a general idea of the brand's wishes. We’d like to have our own view on the subject instead of the client's one.
Sketches or storyboards are then made and presented to the client. Once approved we start with the pre production process. This pre production phase is the most important part for us. Since we are not a 3D studio but we build everything in real by hand, we have to explain beforehand exactly what it is that we are going to do. That’s why we make a detailed document, where we meticulously explain which materials we need, what the exact colour codes we’ll use for the props and sets, what products we will buy, etc. When this document is all approved we start building the sets and props. We have a big workshop with all the tools and materials we need.
When that’s done, we plan the shoot. We’ve built our own in-house film studio with all the gear we need. The advantage of having your own studio and gear is we don’t have to rush. We can spend days in there and can do as many takes as we like until we get the perfect shot, without feeling the stress of time. This is also what allows us to be so focused on the details. This creates the most realistic look and feel, and also saves time in post-production, as we try to keep it to a minimum.
During all the previous steps we shoot behind the scenes pictures or film. Because when the project is completed, we want to build a good portfolio case and show the world how we’ve made it. This is a really important step for us, because it allows us to show the next clients what they can expect from us. Besides that, it's cool content for our social media as well as inspiring for other creatives. And then, when a project is completed and done, we’ll send it to our clients and dive into the next project!