I think it’s more conscious and sustainable to buy less, and to buy something that has a special value to you and can last longer.
I think individuality is important. For me fashion is a way to communicate a part of who you are (or who you want to be), when you wear a t-shirt from a mass-market brand, you’re not only communicating the brand’s image but in a way you are promoting them and silently agreeing to their values, including their production methods, etc.
Today it’s a trend to spend a lot of money to show that you “don’t care.” Instead, when you spend money, why not showing that you “do care” and you’re happy to know that it went to a good cause? I think a good way to be conscious about your purchases is to realise the power you have as a consumer, not to accept the status quo and to put your money into something you believe in. That’s already a big step.
There are a few reasons to buy a brand like Rombaut: first of all because you like the aesthetic, because you’re looking for something unique. Secondly, because you believe in supporting something positive, a counter-weight against the standardisation of fashion.