“Medieval warrior fantasy, but from the future!” Jazzelle Zanaughtti, better known as Ugly Worldwide
, said when she started to shape the pieces that would make up her collaboration with the Vitaly team. An effective and coherent alliance that now materialises in the Signal globe ring, the adjustable Paradox choker and the Synapse, a series of interconnected lip and ear cuffs that can be worn individually or as one striking unit. Unique creations inspired by the past, simulating the armour of a warrior who is about to go to the battlefield, and by the future, through a contemporary and innovative design.
The blurring of gender barriers or the questioning of unshakable beauty standards are some of the aspects shared by Vitaly and Ugly Worldwide. A quite similar way of understanding the world that now lands in the form of future-focussed, genderless accessories, in which they have been working for more than a year. Made from 100% recycled stainless steel, the campaign was creative directed by Zanaughtti herself, styled by Steph Major
and shot by Connor Cunningham
. Special mention should be made of the incredible images we present today, in which a stunning green dress signed by designer Alvaro Mars
stands out. And that’s not all. A robust metal hand-cover, aptly titled Guard, will see an individual release in the coming weeks. Stay tuned!