Introducing fashion through the concept of collaging is what Creative Director Jonathan Anderson has dreamt up for this presentation, that shows Eye/Loewe/Nature and Loewe Men's Fall/Winter collection at the same time, a first in the House's history. The theme is seen throughout not only the creation of colourful, voluminous, deconstructed garments and silhouettes, through patchwork, upcycling knitwear and repurposing different fabrics. But not only are they collages in method but in mindset, as the images of the clothes are under what seem to be filters of almost translucid sketches and doodles drawn on top, inspired by author and artist Joe Brainard and elevating the do-it-yourself feel.
The show itself is not only being presented digitally, as the times call for, but also physically through two different formats in what they've called A show in a book and A show in a shirt. The former being a catalogue of a Joe Brainard exhibition that has yet to take place, as Anderson describes the artist's work, best known for this book I Remember as possessing a "Lightness and immediacy that seem, to me, very coherent with the present, and, in fact, with any moment," and the latter shows images of actors Stéphan Bak and Omar Ayuso.
Nature and collaging intersect in the cut-up, edited and re-arranges images as well as garments, using outdoor, vintage and military elements, through upcycling tailored tweed jackets, fused with sportswear jackets, as well as knitwear and patchworking flannel shirts. All of this, in turn, a conscious decision on Loewe's part to produce less and lessen the damage to the fashion industry from the fashion industry, just as the fact that one showing was chosen instead of two for the women and men's collections.
These looks inhabit many of the different views that Loewe presents, from the boldness of showing tropes from iconic subcultures like the raving scene, through huge trousers and wallabies, to bondage stovepipes and mohair knits, reminiscent of punk, shaggy hippy shearlings and other classic utilitarian looks through subverting trench coats. All of these show a nod to Loewe's multi-faceted vision, as well as presenting a love letter to the outdoors in all ways possible.
Nature and collaging intersect in the cut-up, edited and re-arranges images as well as garments, using outdoor, vintage and military elements, through upcycling tailored tweed jackets, fused with sportswear jackets, as well as knitwear and patchworking flannel shirts. All of this, in turn, a conscious decision on Loewe's part to produce less and lessen the damage to the fashion industry from the fashion industry, just as the fact that one showing was chosen instead of two for the women and men's collections.
These looks inhabit many of the different views that Loewe presents, from the boldness of showing tropes from iconic subcultures like the raving scene, through huge trousers and wallabies, to bondage stovepipes and mohair knits, reminiscent of punk, shaggy hippy shearlings and other classic utilitarian looks through subverting trench coats. All of these show a nod to Loewe's multi-faceted vision, as well as presenting a love letter to the outdoors in all ways possible.
