Another year, another successful Hyères festival. The trailblazing event, which puts the emphasis on emerging talent in the worlds of fashion, photography, and design, has taken place at the famous Villa Noailles for its 38th edition. Industry professionals like Francesco Risso (Creative Director of Marni), Serhat Isik (cofounder of GmbH), designer Alan Crocetti, stylist and Rick Owens protégé Tyrone Dylan, and photographers Luis Alberto Rodriguez and Paul Mpagi Sepuya, among many others, got together to celebrate, admire, and judge the rising creatives of tomorrow. We were there with creative studio Crush Services and photographer Liza Prykhodko to get a glimpse of what went on behind the scenes.
As usual, the little French town of Hyères welcomed a carefully selected group of artists, stylists, photographers, designers, journalists, and other creative professionals who don’t want to miss the event. For four days, Villa Noailles has become the epicentre of creativity through a wide range of activities including exhibitions, workshops, runway shows, and presentations. For those who’re curious, some of these exhibitions are on view until January next year, so you still have time.
But as you know, fashion runs at a faster pace, for good or bad. This year, the main winner is Igor Dieryck, hailing from Belgium, who won in three categories: the Grand Prix of the Jury Première Vision, the Le19M Métiers d’Art Prize, and the Public Prize - City of Hyères. However, we must also highlight Swedish designer Petra Fagerstrom, who won in a couple of other categories: the Mercedes-Benz Sustainability Prize and the L’Atelier des Matières Prize.
The jury composed of well-known and respected professionals like Charles de Vilmorin, Antoine Gagey, Daphné Bürki, Babeth Djian, or Bilal Hassani judged the work of the ten shortlisted finalists: Tiago Bessa (Portugal), Alec Bizby (UK), Fengyuan Dai (France), Igor Dieryck (Belgium), Petra Fagerstrom (Sweden), Leevi Ikäheimo (Finland), Jung Eun Lee (South Korea), Norman Mabire-Larguier (France), Bo Kwon Min (South Korea), and Marc Sanz Pey (Spain).
With striking shows that focused on sustainability, the research of new materials and ways of consumption, self-expression, finding one’s identity, and the dark times we’re living in, the runway presentations were a breath of fresh air far from the commercial shows we’re used to seeing from big brands. These young designers are still finding their voice and style, and in the meantime, exploration is key. To capture the behind the scenes, we teamed up Crush Services, founded by Lena Novello, and photographer Liza Prykhodko. See the photos below, and enjoy the show!
