In the realm of high fashion, few names evoke the same sense of artistry and heritage as Dior. With the unveiling of the Dior Summer 2025 collection, Artistic Director Kim Jones weaves together the rich tapestry of Dior's storied past with his contemporary celebration of craftsmanship. The collection, guided by the work of South African ceramicist Hylton Nel, honours the skill and dedication of the artisans and ateliers who are the lifeblood of the house of dreams. With a keen eye for detail, a deep respect for craftsmanship, and a boundless passion for creativity, Jones has once again shaken the landscape of menswear, setting a new standard for innovation and artistry in the world of high fashion.
Kim Jones' vision for this collection explores the enduring legacy of Christian Dior and the designers who have followed in his footsteps, reflecting a deep connection between the worlds of art and fashion. "This collection is a celebration of work and an expression of who somebody is and what they achieve through work, that legacy and continuity through time," Jones explains. It is a profound exploration of the dedication to art and the applied arts shared by Christian Dior, Hylton Nel, and Jones himself.
At the heart of the collection is a profound appreciation for the motifs and almost homespun monumentalism that characterise Nel’s ceramics. As a seasoned collector of art and design, Jones has been collecting Nel’s work for years. He finds a peculiar fascination with Nel’s cat sculptures, which were masterfully enlarged to fit the runway, set against a digital screen featuring a live recording of Kate Bush. Jones is known to infuse his collections with a deeply personal touch, drawing inspiration from nature, historical references, and his own cherished possessions. With a precision reminiscent of a master ceramist shaping clay, Jones intricately wove Nel's motifs and figurations into the fabrics of the collection. A perfect example is look 25 of the show, representing his beloved dog Dexter through the eyes and work of Nel.
Jones continues to push the boundaries of savoir-faire, blending luxury with utility. This time, he redefines men's workwear through the women’s haute couture archive. The result is a collection that marries functionality, longevity, and legacy. The silhouettes in this collection are both sculptural and practical, borrowing from the language of ceramics in form and finish. Rounded volumes in tailoring and outerwear lend a sensuous finish to the garments, with archival haute couture pieces revitalised for the modern age. Notably, an unrealized Saint-Laurent sketch from the Autumn-Winter 1958 season is brought to life, while the scarf collar motif from a Saint-Laurent piece from Autumn-Winter 1960 is reimagined as a mock ceramic structure, achieved through an intricate artisanal process. Draped pants and an asymmetrical cape coat were inspired by a 1952 women’s design by founder Christian Dior.
Knitwear in the collection echoes sculptural forms, incorporating playful patterns, prints, and ceramic fastenings inspired by Nel’s work. Accessories are both whimsical and practical, crafted with the precision and flair typical of Dior. The fabrics used blend the humble with the noble, showcasing the functionality of workwear enriched by the elegant cuts of archival couture and the meticulous handcraft of Dior’s ateliers.
When it comes to accessories, footwear, particularly clogs, is reimagined with elevated materials like beech wood and calf leather, transforming traditional working shoes into luxurious items. The wooden soles are modified with rubber for comfort, blending heritage with modernity. The iconic Dior Saddle bag, a staple of the brand for 25 years, is reinterpreted and a key star in this collection. Its construction is softened, and its curvilinear contours inspire other silhouettes. Reinterpreted in canvas, raffia, and leather, the materials reflect the collection’s theme of merging humble and noble materials.
Cloche hats, designed by Stephen Jones in collaboration with Earth Age, a South African company, are handcrafted by local artisans in Cape Town. Each hat features hand-crocheted elements and ceramic beads applied in Paris, symbolising the collaboration of different ateliers across the globe. The Dior Summer 2025 collection is a testament to the artisans' skill, intent, and pride in their work. It is a harmonious blend of the homespun and the haute, the global and the local, united by a shared dedication to craftsmanship. Through this collection, Kim Jones not only pays homage to Dior’s rich heritage but also advances a global conversation about the value of artisanal work in the world of luxury fashion.
A masterpiece in motion, Kim Jones’ Spring 2025 collection for Dior is a symphony of style that captivates the senses and ignites our imagination. His relentless pursuit of excellence and his commitment to breaking the boundaries of menswear make him a true visionary in the world of contemporary high fashion.
Kim Jones has proven once again that menswear deserves its rightful place in the spotlight, and his latest collection for Dior Men nods to the limitless potential found within the world of men's fashion.
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