Zalando has long been defined by its carefully curated roster of brand collaborations and recognisable faces, consistently challenging the rules of e-commerce through a more fashion-forward, culture-driven lens. In that same spirit of evolution, it felt only natural that the platform would eventually introduce its very first global ambassador. Trading the scripted streets of Paris for the heavy-duty logistics of Berlin, actress Lily Collins steps into the role marking a strategic and symbolic move.
Celebrated for her effortless blend of elegance and relatability, Collins has evolved into a modern style reference, thanks in part to her on-screen influence in Emily in Paris and her off-screen affinity for mixing high fashion with accessible pieces. Her connection to European style adds authenticity to the collaboration, positioning her as a bridge between aspirational runway looks and everyday wardrobe realities.
The ambassadorship will unfold across major campaigns, beginning with Spring/Summer 2026, centred on the universal question ‘what do I wear?’, a theme that reflects Collins’ belief that fashion is a daily form of self-expression rather than just red-carpet spectacle. With her globally shaped identity, rooted in British heritage, Hollywood influence, and European living, she brings a multidimensional perspective to the brand’s vision, one that will definitely have us eagerly waiting to see what’s next.