The night comes down in Miami. One of the brightest cities in the world gives way to darkness to be impregnated with an enigmatic charm with a highly addictive nature. The absence of light results in a glowing halo in which raw beauty stands out, which moves into the Versace Jeans Couture Spring/Summer 2024 campaign, Metropolitan Nocturnes, in which nostalgia embraces contrast to immerse us in the particular way its main characters interpret reality. Welcome to the new era of contemporary luxury.
Four are the faces chosen to celebrate the new Versace Jeans Couture Spring/Summer 2024 campaign. Four different profiles with multiple ways of looking at the world, of experiencing the enchanting night in Miami. Each and every narrative is found in a common visual story marked by identity and self-expression. Metropolitan Nocturnes vindicates what makes us different, inviting us to learn more about the many facets of our personality, through a visual story that springs from the heart of Florida determined to send its message to the entire world.
The Versace Jeans Couture Spring/Summer 2024 campaign takes the work of American photographer Philip-Lorca DiCorcia as its starting point, in which fiction and reality intertwine to shape stories that seem to come out from a movie. His personal street photography is now combined with some of the most representative elements of the Versace universe, in a tribute to the 2000s era in a sophisticated way. And the codes that best represent Versace Jeans Couture, including denim, are paired with the avant-garde of a collection that looks to the past and the future at the same time.
Metropolitan Nocturnes is the result of having collaborated with BRAVÒ STUDIO, a travelling companion in the ideation of the campaign, who together with the photography of Erica Snyder, the creative direction of Ivan Olita and the alliance with BRAVÒ NETWORK to join the director Alex Nazari to the team, offers a magical project which wants us to reconnect with the bold heritage of Versace Jeans Couture. The Spring/Summer 2024 collection is now available on their website.
