Vans has just opened its new flagship store in Paris, Vans Le Marais, a space designed to go beyond a simple store and become a true meeting point for creativity, culture and community. Located in the heart of the Le Marais neighbourhood, the project was conceived as a new creative hub for the city, designed to host cultural programming, connect with the local scene and strengthen the bond between the brand and its community.
The opening was celebrated over two days with a major cultural programme that transformed the shop and its outdoor courtyard into a living space. The first night brought together artists, creatives and the public in a joint celebration with a concert by Oklou and DJ sets by Andy4k, Ey.rah and Kidlohan, as well as a special set by British artist Little Simz. Attendees were also able to participate in creative experiences and customisation activities, reinforcing the collaborative spirit of the space.
The second day featured SZA, recently announced as Artistic Director of Vans, who participated in a signing and a giveaway with fans, offering a more intimate encounter inside the new flagship store. These events served to present Vans Le Marais’ vision as an active cultural platform: a space designed by Andrea Caputo that combines gallery aesthetics with a large courtyard designed for concerts, exhibitions and workshops, establishing itself as the brand's most ambitious retail venture in France.
