Milan Design Week is buzzing, and if you're in town from April 8th to 10th, 2025, there's one experience you absolutely need on your radar: the immersive showcase at Fuorisalone. Here, sportswear giants Under Armour are teaming up with the innovative plant-based brand Unless to unveil a regenerative sportswear collection.
Now, you might be thinking, "Sportswear and design week? What's the connection?" Well, it all boils down to the creative process. This isn't just about slapping logos on clothes; Under Armour and Unless have gone deep, meticulously considering every step of the design journey to deliver something truly innovative. This collaborative collection is a glimpse of thoughtful creation from the ground up.
Their innovative regenerative collection offers a tangible look at a future where performance wear works in harmony with the planet. The core mission of this collaboration is to demonstrate that innovation and environmental responsibility aren't mutually exclusive. By utilising fully regenerative, plant-based materials, Under Armour and Unless are redefining how premium sportswear is created and how it can safely return to the earth at the end of its life cycle. Unless's philosophy is clear: "100% plants, ZERO plastic. Apparel and footwear made from the elements."
For those who've been following Under Armour's recent ventures beyond traditional sports – think collaborations with Balenciaga and United Arrows – this move into regenerative fashion is a clear signal of their evolving vision and their desire to connect with a broader audience. What better way to showcase this commitment than through an immersive experience that engages all the senses?
This immersive experience at Fuorisalone will take you on a tactile journey, illustrating the complete regenerative cycle of their plant-powered innovation. You'll see the evolution from raw plant materials to high-performance sportswear and then the fascinating process of these garments returning to compost, ready for a new cycle of growth (and you’ll see real worms eating the clothes).
Designed for movement and consciously crafted to return to nature, the collection features essential pieces like hoodies, t-shirts, and shorts available in men's, women's, and unisex styles, catering to a wide range of athletes and eco-conscious individuals. Don't expect muted tones either; each piece showcases vibrant colours and eye-catching graphics, proving that sustainability can be stylish and expressive. With a variety of price points, this collection makes innovative, responsible design accessible.
Keep an eye out – the Under Armour x Unless collection will be available exclusively at the Under Armour Baltimore Brand House at the end of April.
