Under Armour has signed Ibrahima Konaté, strengthening its growing presence in global football with one of the sport’s most dynamic defenders. A key figure in Liverpool’s championship-winning defense and vice-captain of the French national team, Konaté’s arrival reflects the brand’s ambitions in the UK and French markets, aligning performance innovation with cultural influence both on and off the pitch.
At just twenty-six years old, Konaté has already carved his place among the game’s most formidable defenders. He brings a mixture of physical dominance and unshakable calm under pressure, but what makes this partnership compelling goes beyond his defensive skills. Konaté embodies a new generation of footballers who treat style and identity with the same seriousness as trophies and silverware, so it’s no coincidence that he fronts this new campaign, Be The Problem, which flips a negative label into a badge of empowerment for the next generation of players.
“I’m proud to represent Under Armour, a brand with a history deeply rooted in performance and innovation that shares the same passion, mindset, and values as me. I’m a big fan of what they are bringing to football and look forward to growing professionally with them, both on and off the pitch,” he states.
