Presented this week in Milan, Tiffany & Co. returned to LVMH Watch Week for the second time, using the occasion to introduce its latest watch creations while reinforcing a relationship with watchmaking that stretches back nearly two centuries. Rather than positioning the new models as isolated launches, the House framed them within a broader narrative where history and jewellery remain closely intertwined.
That context was made visible through a selection of little-known archival materials, shown alongside watches dating from the late 19th century to the interwar period. Historic catalogues and early chronographs trace Tiffany’s long-standing involvement in precision timekeeping, offering a reminder that watches have been part of the House’s story since its earliest decades.
The presentation unfolded through four themes: watchmaking heritage, the art of gem setting, design legacy and heritage. Together, they outlined an approach to horology that prioritises craftsmanship, symbolism, and visual identity, drawing clear parallels with Tiffany’s jewellery language.
At the centre of the presentation was the new Tiffany Timer, introduced as a limited edition of 60 pieces. The watch revisits the Tiffany Timing Watch of 1866, one of the earliest American chronographs, reinterpreted through a contemporary lens. Details remain understated but deliberate, with baguette-cut diamond hour markers and the Bird on a Rock motif discreetly integrated into the movement, visible through the sapphire caseback. The platinum case and Tiffany Blue dial anchor the design firmly within the House’s visual universe.
Gem setting took on a leading role with the introduction of the Eternity Baguette watches. For the first time, the Eternity collection features baguette-cut stones set into the bezel and introduces an automatic mechanical movement in a non-limited model. Two interpretations were unveiled, Eternity Baguette Diamond and Eternity Baguette Blue Gradient, both retaining the signature twelve gemstone hour markers, each cut differently, while exploring either diamonds or coloured stones as defining elements.
Completing the presentation, the Sixteen Stone Mother-of-Pearl watch revisits a design first conceived by Jean Schlumberger in 1959. Featuring a rotating outer ring with the collection’s cross-stitch motif in yellow gold, paired with a mother-of-pearl dial, the watch introduces a subtle sense of movement that echoes Schlumberger’s playful approach to form.
Seen within the context of LVMH Watch Week in Milan, the collection was presented without sharp boundaries between past and present, allowing Tiffany’s watchmaking to sit naturally alongside its broader design and jewellery heritage.
