Songzio unveils its campaign for the Spring/Summer 2026 collection, Polyptych, a visual proposal by Cho Giseok that takes the collection to a dreamlike and fragmented world. Each image functions as an independent piece, loaded with symbolism, but it is as a whole that the true tale unfolds. This new campaign marks the fifth collaboration between the South Korean fashion house and the photographer, consolidating a creative alliance that has turned their campaigns into authentic artistic projects rather than mere commercials.
Inspired by the structure of a polyptych, the campaign is divided into five chapters — Order, Fragments, Embracing the Past, Tangled Time and Unlimited Freedom — which explore the tension between memory and transformation. Through sculptural compositions and surreal atmospheres, Songzio Songzio | Metal Magazine and Cho Giseok deconstruct space, the body and clothing to talk about absence, presence and the future. The result is a visual universe where fashion acts as a poetic language, capable of capturing the instability of change and the beauty that emerges from chaos.
The narrator of this story is Seonghwa of Ateez, the brand's global ambassador, who embodies a wandering traveller who moves between times and dimensions in a constantly changing world. Songzio reinterprets traditional silhouettes, fragmenting and recomposing references such as the Korean hanbok and Western armour into asymmetrical and radical structures. Thus, Polyptych stands as a statement of intent: a fusion of heritage and avant-garde that reaffirms Songzio's vision of fashion as a cultural medium, capable of constructing symbolic universes and projecting new forms of the future.
