SHUB

When we last spoke with SHUB on METAL, just over a year ago, around the release of Victorious (feat. Tia Wood) and shortly before Heritage (Part One) arrived, the focus was on expansion, on building a wider cultural and creative language. I Know feels like a natural continuation of that trajectory, but seen from closer in. 

Best known for shaping powwow steps as a founding member of A Tribe Called Red, SHUB has long worked at the intersection of tradition and contemporary production. Here, the emphasis moves toward something more direct. The collaboration itself came together organically in the studio. “Working on this one with Sebastian was one of those sessions where the chemistry was instant,” SHUB explains. “We actually ended up writing two songs that day, but this one stood out straight away. Sometimes a record just finds its own lane when the right people are in the room.”

“Shub and I wrote this imagining our cultures as lovers,” Gaskin says. “It’s about returning to where we come from and remembering that our roots don’t just ground us — they hold us.” The idea sits quietly within the track, reframing the broader themes of identity and continuity that run through Heritage (Part Two) without turning them into something fixed. Directed by Matt Guarrasi, the music video follows SHUB and Sebastian Gaskin on a late-night drive through Toronto, leading into a rooftop performance above the city. 

With Heritage (Part Two) set to arrive on May 1, I Know offers a glimpse into a project that continues to evolve without settling into a single form, holding space for both intimacy and scale. “This album is full of artists I’ve always wanted to work with, some straight off my bucket list… being in the studio together and watching each song come to life was an amazing experience,” SHUB says. “Heritage has always been about bridging generations. Taking what our ancestors passed down and letting it evolve. Our culture isn’t stuck in the past: it’s alive, it’s powerful, and it belongs everywhere.”