A few months ago we told you in Acero Magazine about the new Puma campaign that rescued and reinterpreted the iconic Speedcat model inspired by the brand's archive. Today we tell you about the stop the brand made in Milan to celebrate this launch, inspired by the desert aesthetics of the campaign.
Puma welcomed all the guests at The Mall, a space that transported them to the aesthetics and location of the campaign, making them feel the sensations and emotions of a road trip. Famous faces such as Dua Lipa—star of the campaign—Emily Ratajkowski, Romeo Beckham, and Gianmarco Tamberi caught everyone's attention at the entrance, where there was a spot decorated with a Porsche and a red petrol pump, alluding to the travelling spirit of the shoe.
While enjoying Curly Brothers and Tommy Gold beats, who provided the soundtrack to the event, attendees were able to discover iconic designs from the Puma archive, as well as the latest collaborations, and even customise their Speedcat with all kinds of beads. In addition, that same afternoon, the brand organised a pop-up together with AW LAB, where model Emily Ratajkowski was present and where anyone could buy the new Speedcat colour combinations and customise them to their liking.
