As you may already know, at the beginning of September we joined forces with Pulitzer Amsterdam to celebrate our 20th anniversary during Amsterdam Fashion Week. It was our first event in the Dutch capital, and we couldn't have imagined a better setting than Jansz. Garden, where we brought together friends, familiar faces and some of the city's most interesting creatives. That evening gave us plenty of reasons to celebrate, but it also confirmed something we'd suspected for a while: Pulitzer is much more than a beautiful hotel.
If you read our recap of the evening, you'll know that one of our main intentions was to create a space where people could genuinely connect. Fashion Week schedules can be exhausting, and finding a couple of hours to catch up properly isn't always easy. Jansz. Garden gave us exactly that: a beautiful, intimate setting where conversations happened naturally, new introductions were made and the atmosphere felt refreshingly relaxed. It was also a reminder of how important physical spaces remain when it comes to building creative communities.
That evening also gave us the chance to experience Pulitzer from a different perspective, discovering what makes it such a special place in the heart of Amsterdam. Located between the Prinsengracht and Keizersgracht canals, the hotel occupies twenty-five interconnected canal houses dating back to the seventeenth and eighteenth centuries.
The interiors, reimagined by Lore Group's Creative Director Jacu Strauss, strike a balance between traditional Dutch character and contemporary design. Across its 223 rooms and suites, carefully selected furniture, artwork and decorative details create an atmosphere that feels sophisticated without being intimidating. The recently completed Collector's Suites are particularly interesting, each inspired by an imagined former resident. Dedicated to flowers, porcelain and books, they give guests the feeling of stepping into a personal collection, with individual stories reflected in the design.
And you certainly don't need to be staying overnight to enjoy Pulitzer. Jansz. Garden, which we now know particularly well, is an excellent choice for seasonal Dutch cuisine, while Pulitzer's Bar offers a more intimate atmosphere, complete with Art Deco interiors and excellent cocktails. The Beauty House adds a wellness dimension, with treatments designed for those looking to disconnect for a while. Together, these spaces make the hotel a destination in its own right, equally appealing to visitors and Amsterdam residents.
But there's another reason Pulitzer has caught our attention, and it has everything to do with the growing relationship between hospitality and the creative industries. The hotel has been developing collaborations that bring fashion, art and design into its spaces, participating in the cultural life of Amsterdam while giving visitors new reasons to return. One of the most interesting examples is its upcoming collaboration with Dutch couturier Jan Taminiau, who will design the hotel's annual Christmas tree, unveiled on November 19.
Known for his extraordinary craftsmanship and sculptural designs, Taminiau has dressed figures including Queen Máxima, Queen Mathilde, Beyoncé and Lady Gaga. His work frequently explores the relationship between heritage and contemporary expression, making Pulitzer an interesting setting for his first hospitality collaboration. The installation will remain on display throughout the festive season, accompanied by a series of experiences connected to the designer's creative universe.
For us, there's also a cultural connection that makes this collaboration particularly meaningful. METAL was born in Barcelona, and bringing our anniversary celebrations to Amsterdam was an opportunity to strengthen our ties with the Dutch creative scene. Seeing Taminiau, a Dutch designer based in Madrid, now collaborating with Pulitzer feels like another example of how closely connected these two countries have become. It’s clear that the cultural dialogue between Spain and the Netherlands is stronger than ever.
And fashion isn't the only discipline finding a place at Pulitzer. The hotel has also introduced Into Kusama, a special experience connected to Yayoi Kusama's exhibition at Amsterdam's Stedelijk Museum, running until January 17, 2027. One of contemporary art's most influential figures, the Japanese artist has spent decades exploring colour, repetition and immersive environments, creating a visual language that has captivated audiences worldwide.
The initiative invites guests to discover her work while enjoying a stay in the heart of Amsterdam, with priority access to the exhibition and carefully considered details inspired by her creative universe. It's another example of how Pulitzer connects visitors with the city's cultural programme, making art and discovery a natural part of the experience. Whether through an event during Fashion Week, an installation by an internationally recognised couturier or an experience inspired by a major museum exhibition, Pulitzer is finding ways to participate in conversations that extend well beyond hospitality. And given the city's increasingly international creative landscape, that feels particularly relevant.
