Praise
Between Club Euphoria and Quiet Transcendence

PRAISE enters the scene with a debut that feels quietly seismic, presenting Aether alongside a self-directed music video that defines the project’s emotional core. Formed by Grammy-winning producer Paul Bennett and filmmaker-DJ David Murray, the duo steps out of New York City’s underground with a vision shaped by post-club vulnerability rather than peak-time intensity. Their first release leans into the moment when the night dissolves and a gentler clarity begins to surface.
The track expands slowly, carried by spacious ambient textures that feel suspended rather than structured. PRAISE describe Aether as an exploration of surrender, a place where tension gives way to calm. “We wanted to create something that feels sacred in a culture obsessed with the synthetic,” they explain. “It’s about that moment when everything dissolves—and you finally accept it.” The result is emotional maximalism rendered with restraint, a different kind of euphoria that feels closer to breath than to pulse.
The music video brings that feeling into focus. Shot in a haze-filled warehouse, the piece follows a lone pole dancer moving through smoke and strobe, not as spectacle but as embodiment. Murray reframes familiar club language into something surreal and devotional, using repetition as a kind of visual prayer. Light erases and reveals the body in slow cycles, echoing the fragile afterglow of a night spent in motion. Directed by David Murray and Brandan Bennett, and produced by 22 HALO with creative direction from Murray, Brandan and Paul Bennett, the film becomes a meditation on renewal.
PRAISE already move fluidly between electronic music, performance and film, previously scoring runway shows for designers such as Peter Do. Aether extends that multidisciplinary instinct, positioning the duo at the intersection of sound and image with a confidence that feels instinctual rather than strategic. Their debut suggests a future where club culture is treated not only as a place of release but as a site of introspection.
Words
David Alarcón
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