Spanish brand Laagam and upcoming young creative Paloma Le Friant come together in Ibiza, a meaningful place for the brand — as it embodies the local sentiment of holiday retreat — and for Paloma, who holds family memories alongside key moments in her father, DJ Bob Sinclar’s, career. Le Friant returns to the island, now to write her own story for the 2026 Laagam Summer Collection. We had the pleasure of chatting around this collaboration and her personal approach to creative heritage.
Each zeitgeist determines the flow and source of inspiration for its generation. As in the past it may have been rebellion, self-expression or the need for a new artistic movement, Gen Z surfs a rogue wave of allegedly overly available content, resources and multisensory products stored in a cloud as accessible as it is infinite and, therefore, meaningless if not approached with a clear intention.
It seems like the value of creative minds in our time manifests in the “curator mind” and the capacity to make real connections in an ocean of online content and the sensitivity towards the emotions we, as humans, feel and crave in real life.
Paloma is one of those key links between the youth-spirit generation leaders who are now turning 50 and our time, raised by a legend, and surrounded by sounds, images, places and sensations that now define her unique vision. On this occasion, Laagam has brought this Gen Z creative voice to converge, in the context of fashion, to a familiar place for her.
Hey Paloma, it’s a pleasure to speak with you. You move between highly visual and fast-paced creative environments. In that constant movement, what do you think actually stays ‘still’ inside you, or can you actually grasp for longer, if anything?
Hi Carlos, thanks for having me.
As you said, everything around me, and even I, are in constant movement, so I would say it’s hard to keep anything still. I think the only thing that remains is that I always stay true to myself.
As you said, everything around me, and even I, are in constant movement, so I would say it’s hard to keep anything still. I think the only thing that remains is that I always stay true to myself.
Aside from your music project and your involvement in several fashion initiatives, your Instagram has become another manifestation of your vision. You’ve paced your content around moments that tell a story, where architecture, clothing, people, music, colours, shapes, and other elements come together to give an idea of who you are. Where does this curatorial spirit come from?
I am inspired by many things around me, and I like to connect to places and things more than people nowadays. My family has always been a source of inspiration; I try to find the things they love in my surroundings.
Ibiza has hosted different stages of your life: early memories as a baby or young child, maybe summers by the pool sharing snacks with Raph, your first gigs alongside Bob, later your own journey as a DJ, and now a fashion-focused chapter alongside Laagam. What does the trajectory of this island evoke for you?
I was so glad to come to Ibiza with Laagam; it was actually the first time I went in a long time, so it brought back a lot of warm memories. Like you mentioned, spending time with family and friends; the beaches and the restaurants that I grew up going to; and walks in the Marina… I missed it so much.
As a true Ibiza expert, what are some smells and sounds that you associate most strongly with the White Island?
My favourite food of all time is Iberian ham; Ibiza has always been the spot to eat the best ham growing up. A good pan con tomate y jamón ibérico. I can die for it.
Can you share the most memorable moment you can recall during the shooting of this project alongside Laagam?
I absolutely loved the house that we shot in. I think it was so special and right by the water. I remember asking to stay the night…
Which of the creative references from the new Laagam summer collection resonated the most with you? Whether it was the colour palette, fabrics, locations, mood boards or any other insight that made you go, "Ah, this is such a Paloma thing."
The food on set (laughs). You can guess there was ham. Otherwise, I think the styling of this campaign was really great. As a stylist myself, I resonated with the way the pieces were brought together.
Flights, connections, late-night DJ sets, meeting inspiring people around the world — not to mention making time for family — make packing the right clothes quite a challenge. Which piece from the new Laagam summer collection would be your ‘must-take-with-me’ item this season?
Definitely the striped blue, white and brown mini dress. The fabric is amazing, and I think it’s the perfect summer dress for a day at the beach or even dinner.
You seem to have fully developed your own fashion language and style codes, with a remarkable ability to put together outfits that somehow always end up saying, “This is Paloma.” Your signature is undeniably present in every combination. To what extent do you think your inner creative world aligns with what you project to the outside world through your outfits?
I think both worlds are the same. Inside and outside are linked at 100%, and I always dress the way I feel so they’re always related.
At home, what’s the hierarchy of fashion influences? Is it usually Bob, Raph, or Paloma who brings the coolest mood board and inspiration to the table? And how often do you find yourselves arguing in the family group chat, wondering, "Hey! Who stole my shirt/hat/hoodie?"
Great question. I think Raph is the king in that department. We both watched our very fashionable parents growing up and gained inspiration, and we both have our own style. But Raph is the boss of everyone, and has such treasures in his wardrobe that we all try to steal.
Great music and fashion seem to flow naturally through your family, but an immaculate sense of humour is never far behind. Every few photo dumps from a Le Friant family member seem to feature a prank, a meme-worthy candid, or one of Bob’s brilliant comedy sketches. Is humour also present in your creative output, whether in fashion, music, or other projects?
Humour is everything!!!! I just try to live through humour always; my mum is the person I make laugh the most, and I love it. I get my sense of humour from my dad, definitely. I don’t include it in projects as much, but I always live by it.
Butterflies: what do they symbolise for you and your family? How has that symbol evolved and manifested itself creatively for you throughout the years?
Butterflies play a big role in my brother’s brand About Dreams, which is so important to all of my family. I have it tattooed on my left arm! Since About Dreams was born in 2020, butterflies have been important to us, as every time anyone sees one, we think of Raph immediately. And Raph is everything.
