Continuing to deliver songs that blend thought-provoking stories with her vocal prowess, Olive Louise recently released her latest single Greatness back in July. And today, the New York-based singer is back with the song’s new music video. With her latest track, Olive Louise wanted to show to her audience that people can find greatness within themselves and that, when they find this confidence and strength, they’re able to become the best version of themselves and show it to the world.
Greatness begins with one of Louise’s signature piano beats that purposely creates an uncomfortable, even surreal atmosphere. The beat builds up to her fantastic vocals, which are harmonised to the rhythm of the music. The melodies start to become more complex as she adds more stringed instruments into the foreground, as well as vocal effects on her voice, which further adds to the elaborate narrative and tone.
The vocal performance is equally matched by beautiful cinematography that Louise and Director of Photography Barbara Safokina crafted together. There are beautiful shots of the singer walking up the same staircase from an overhead shot mixed together with surreal imagery of her sitting at a table, a chandelier swinging above, while she sits across from a suited figure wearing a black animal-like mask. This is juxtaposed with her sitting on a hanging circular swing as snakes slither on her body, around her neck, and form a crown. It all adds new levels of complexity to the song while also creating a visually interesting world for Greatness. It helps create a visually intense and uncanny world that adds more layers to the track’s narrative and message.