Nike's newest collaboration is with the enigmatic and hyped London-based streetwear brand Corteiz (or Crtz) by designer Clint. We've yet to find out the exact date of when the Corteiz x Nike Air Max 95 will be dropped, however, they've been teasing us since January. Today they unveil a star-studded video – which includes singer Jorja Smith and Real Madrid's football player Eduardo Celmi Camavigna – to keep us anxiously waiting for a countdown to when we'll finally be able to get our hands on them.
Corteiz is known for democratising the hypebeast world, as the prices are quite reasonable, however, they follow the Supreme method of dropping releases once in a while, and once they do they exclusively sell through password-encrypted websites and surprise almost impromptu ‘pop-ups’ around the world. Clint is quite a mystery himself, he rarely talks to the press, and he lets the clothes and the culture built around them talk for themselves.

The hype is such, that tons of people show up every time Clint announces Corteiz's latest wild stunt. In January, Clint stated that fifty lucky people who would show up at a car park in London's Wormwood Scrubs could replace their down jacket with a Corteiz Bolo Jacket, and madness ensued. He just did the same thing in Paris during fashion week, where hundreds of people showed up.

Today both brands unveil a video fit for a drop like this. A news anchor announces that the Corteiz Air Max 95 are already sold out everywhere. Stock brokers everywhere try to buy the sneakers, whilst people on the streets literally fight for them and even Clint himself bids for them in an auction. Watch the video and join in the hype.