If you want to understand Newwaveboys’ Spring/Summer 2026 collection, you have to think of a mailman’s trunk filled with cartons of all kinds of sizes. Stacked on top of each other, creating surreal, disproportionate towers. Their dented surfaces are stained with mud and rain, while some of them are wrapped in endless layers of tape to cover tears and wrinkles. They are not flawless. But somewhere, there is someone impatiently checking their phone, waiting to unpack them, to rip them apart and finally bring this mess to an end.
Because that’s the feeling the Korean brand wanted to present during Seoul Fashion Week: the emotional journey of anticipation, curiosity, and then finally the thrill of discovery through the first encounter with something new. The adrenaline you feel when that one long-awaited package from Vinted ultimately arrives.
Now, having that image in mind, it immediately makes sense that the collection is called New Thing. It also makes sense that the looks seem like they don’t even fit the models. Belts, pockets, and waistbands are in unexpected places. The collar of a shirt is not where it should be, but on the model’s shoulder. Skirts and jackets are buttoned wrongly, resulting in double folds, and a tie is placed just a little too far to the left side of the neckline. Everything is so weirdly wrapped that you, well… want to unwrap it.
To embrace that impression, Newwaveboys decided to work with different interpretations of the classic trench coat: brown with sharp shoulders, dark green and blue checkered with a soft A-shape, or simply completely oversized, creating wrinkles everywhere. When you look closer, you can see how shirt tails peek out without actually belonging anywhere, how the inside is randomly turned outside, and how the belt dangles carelessly at the back.
At the same time, to create a wearable (but still surreal) balance, the deconstructive elements are paired with puffy sleeves and shorts that look either like the seam of a business shirt or the undergarments of a woman from the 1800s. There are cut-outs and boxing shoes. And there are designs that, to be honest, seem to have the purpose of hiding rather than inviting to unravel: basic hoodies, an oversized blazer that looks like a cowl, and pants that are so big, they almost lost their shape.
Overall, New Thing is a collection exactly to our – and Newwaveboys’ – taste: expected unexpected. It’s no coincidence the brand is known not for a cohesive concept, but for trying a new one every season based on the designer’s personality. This time, it seems like the designer has been waiting a long time for an online order — so long that they followed the mailman’s car, climbed into the trunk, and looked through every kind of packaging until they finally found what they were looking for. And to be real, that’s totally relatable.
