In the technological epoch of ChatGPT and DALL-E, toss their hat into the ring of artificial intelligence models that provoke questions of artistic authorship, authenticity and innovation. Yet in a simultaneous epoch that makes the pursuit of any artistic endeavour economically non-viable, broadens the accessibility to art. An AI voice model platform for both bedroom and studio musicians, seeks to shrink the paywall between inspired musicians and the incarnating pursuit of those ideas.
Hey guys, thanks for taking the time to speak with us. How are you today, and where are you answering us from?
Thank you! We are great and we are answering from our office in Shoreditch, London.
This summer, you released your new project. Congratulations! What inspired you to create an AI music platform?
Thanks, we are both musicians ourselves and when we first came across AI voice models we saw the potential that they brought for musicians but all current solutions sidelined artists. Driven by the desire to empower artists like ourselves and ensure they not only benefit from this cutting-edge tool but also retain control over their work, we set out to establish a platform that strikes a delicate balance between innovation and artist-centric principles. Thus, myvox was born, with the core mission of providing a space where artists can harness the advantages of AI while being fairly compensated and maintaining complete control over their creative endeavours.
How do you imagine myvox to be used within the music industry? By whom?
Since launching we have seen so many beautiful case studies of using myvox and we aim to help make the gap smaller between someone's big creative idea and the artistic outcome no matter experience or budget. People are producing from everywhere now, from their bedrooms to coffee shops – all you need is a laptop and our aim is studio-quality vocal production from anywhere. So far we’ve seen myvox help in pitching demos, speeding the writing process up, discovering new producers and or artists, connecting artists with fans on a deeper level, archiving voices, cleaning up poorly recorded vocals and we’re seeing more uses emerge as time goes by.
The debate surrounding AI in all fields is endless. Some say it will cost the jobs of many people, while others say it will create new ones. Usually, technological change brings both. From your point of view, what new possibilities does AI bring to music production? What are the risks and new possibilities it offers?
AI may be able to generate music but we believe that you can’t replace human to human connection which is at the core of great music. Our AI tools open up new possibilities by assisting artists in the creative process, offering innovative ways to explore musical ideas, and streamlining certain aspects of production. Every feature we make at myvox is a tool, not a replacement and it is our commitment to navigate this evolving landscape while upholding the rights and interests of artists.
One prominent debate surrounding AI in creative industries is how much value AI can bring to creative projects ordinarily assumed to be the product of a distinctly human imagination. How can myvox help realise this creativity within music production, without undermining the skills of musicians (specifically singers)?
We believe accessibility will push music forward and we want to make sure that current barriers - including budget, location and technical expertise do not hold someone back if they have a great idea. There are so many artists and creatives out there who don’t have the technical skill or budget to produce what they envision. We are both self taught producers who started in making music from our bedrooms, and learned everything we know online - so we’ve lived it. We work with vocalists and artists directly making sure they are fairly paid for their contributions and are in control. We are also adding social elements that will aid collaboration, discoverability and archiving - tools that are designed to amplify their skills rather than diminish them.
The first AI voice on the platform is Dahlia, the AI alter ego of singer, songwriter and producer Sevdaliza. How did you come to work with Sevdaliza on the first voice model?
As we were developing myvox, AI voice models blew up in pop culture. Sevdaliza was one of the many who voiced her opinion and her want to get involved. We reached out to her and after a couple meetings starting working on bringing Dahlia to life.
Sevdaliza created a physical robotic model of her AI alter ego, complete with music videos and an EP. Do you think this is a way to integrate AI-generated music and live performance? How do you imagine the two interacting?
Sevdaliza created a physical robotic model of her AI alter ego, complete with music videos and an EP. Do you think this is a way to integrate AI-generated music and live performance? How do you imagine the two interacting?
In the current climate of the music industry, many high-profile artists are turning against their labels, while the number of independent musicians is increasing with the influence of social media. How does myvox allow artists to uphold their artistic freedom?
Myvox is a space for artists to uphold their artistic autonomy. Whether it's experimenting with our AI-assisted features, collaborating with other artists, or exploring new musical directions, myvox is a tool that empowers artists to harness their creativity without constraints. Whether an artist is seeking to break away from traditional industry norms or exploring unconventional creative paths, myvox serves as a supportive environment that prioritises the artist's voice and agency.
How will myvox nurture emerging talents within music production and creation?
Through the use of myvox AI voices, emerging producers can collaborate with bigger names, expanding their reach to a wider audience. Alternatively, artists can choose from the diverse voices available in our myvox library to amplify their creations. We are continuously incorporating social elements into the platform to encourage collaboration and discovery. By creating a dynamic community we aim to connect emerging talents with experienced artists, producers, and enthusiasts.
You note how myvox allows artists to monetise their voice, thereby offering a second revenue for artists. Do you think there is a lack of financial support for musicians across the industry?
Short answer is yes - we are both musicians so know this first hand.
There was a viral news when Grimes proposed to her fans to make music with AI using her voice. If she heard a song that was worth it, she’d release it and split the benefits with the creator. What’s your opinion on that? How can contribute to similar cases with other artists?
This is a model that a lot of the artists on myvox use and we think it’s a great way for new artists to be discovered. There have been some talented people who have been able to find new fans by benefiting from a bigger artist's fan base. On myvox you can directly release music with myvox voices to all streaming platforms and royalties are paid out to the artists depending on their preferred writing splits.
The platform launched in August, how has the reception been so far?
In such a short time we’ve starting to build a real community of innovative artists and have already seen such amazing music and art come out of using myvox. We’re getting messages from artists from all over the world with big ideas that we want to help make a reality.
Can you give us a hint about any exciting new AI alter egos set to be released on the platform?
The beautiful thing about myvox is that artists get to be creative with the narrative behind their AI voice model. Some artists want to have an alter ego, some artists want people to pitch them songs, and other artists simply want a second AI streaming page to serve as collaborative fan art. We’ve got some exciting artists under wraps, but you’ll have to watch this space.
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