How can modest fashion designers sell on Russian and global platforms? Starting with this question, Modest Fashion Day, an event promoted by the Russian Fashion Council and included in the program of the 12th International Economic Summit Russia - Islamic World: KazanSummit analyses throughout the day the fashion situation in one of the countries that have made this sector one of its great strengths. This is thanks to international projection and the combination of established talent and emerging promises. At 7 pm (GMT + 3), a fashion show is being held. You can watch it live here
Putting the reality of modest designers on the table and discussing the challenges they face is something that is rarely done on large platforms or in international forums. However, it is absolutely necessary, because it is the best way to make highlight the problems and challenges that this profession, often seen as frivolous and superficial, has to deal with. Fashion is an extremely important industry in the world economy, where social and cultural factors meet. Which region of Russia can become the modest capital of fashion ? That’s one of the questions that arise today, as part of KazanSummit, Modest Fashion Day.

This fashion style, characterised by the majority of body parts being covered, is nothing more than a market with enormous potential. And it is that the collective imagination of this sector has been marked by a hegemonic vision for a long time, which now seems to begin to blur thanks to globalisation and the participation of panels of experts in forums like this one. From Dilyara Sadrieva, co-founder of the Modest Russia platform, to a modest fashion expert, Franka Soeria. Many professionals are taking part in a debate that has been silent for so long, in the analysis of who supports young talents, in collaboration with Sara Sozzani Maino, head of Vogue Talents, or Obeida Danhach, Publisher at Marie Claire Arabia. You can follow all the conversations and the final show on their website.
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Alsu Gilmi
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