Tires on tarmac, the smell of rubber burning, heated sensory information. TheArsenale evokes time and time again the thrill of the race that gets pulses pounding. Their most notable new release is Mobilize Duo x TheArsenale powered by Renault a mini car launched in Monaco, the epicentre of motorsports. It’s part of a string of new vehicles they’ve been showing there, marking a new era for TheArsenale in the Principality of Monaco.
Tantalisingly released with a hot fashion campaign, Mobilize Duo x TheArsenale powered by Renault is presented by Brazilian bombshell Desiree Popper who smouldered in TheArsenale designs on the legendary curve of the Monaco Grand Prix circuit — could it get more iconic? The vehicle itself unravels order. The tiny electric car can be driven without a license in Monaco and France, where a limited run of a hundred vehicles will be sold on pre-order. And, it’s fully electric.
The compact vehicle debuted at TheArsenale’s new flagship in the Fairmont Monte Carlo Hotel at the same time TheArsenale opened the doors to their first concept store in Monaco, late May. TheArsenale have been hard at work with Trinity by Nitid x Vonzadig and DabMotors since the Mobilize Duo x TheArsenale powered by Renault project too, all with collaborations now launched in Monaco.
Intentions are set on becoming one of the big players in the city full of motorheads. As TheArsenale CEO, Patrice Meignan revealed last year, the team envisions Monaco as the epicentre of TheArsenale’s European project, laying the foundation for a “Villa Médicis de la Mobilité”, a permanent, art-driven museum experience celebrating sustainable mobility and futuristic design. Their Monaco release marks the first step. Grand plans indeed.
