Hailey Bieber and Xiao Wen Ju embody the quintessential Miu Miu girl in the new Fall/Winter 2026 campaign, shot by Zoë Ghertner and directed by Renell Medrano. Femininity is multidimensional, transitioning from vulnerable and innocent to controlled and detached in one fluid motion. Authority emerges from the stillness.
An illuminated industrial backdrop during the midnight hours sets the scene, creating an intimately confident atmosphere. Suspended in movement, they fix the lens with a hypnotising glare that shifts reality. Leather, linen, tweed, washed double cashmere, stretch poplin, tulle and satin convey a myriad of tactile sensibilities in dialogue with the many forms that femininity takes. Hues of light pink, nudes and cream are complemented by deep burgundies, warm browns and black.
Soft leather is the chosen material for the Vivant, Rendez-vous and Arcadie bags, working in sync with the aesthetic of the garments. Reinterpreted for the new season, the Bubble shoe, which debuted in the 2000s, returns. Knee-high boots, leather slides and coloured-lens eyewear reference classic 1970s style. Vintage aesthetics are repeated in shearling-lined jackets and opera coats. Past lives live through the contemporary woman.
Blue and yellow shades spotlight the foreground, where intentional delicacy, awareness and liberty coexist. It is like walking down a dark path, with the glow of light dispelling the intensity of night and shifting reality into a dreamlike cinematic haze.
