The first time we spoke with MISBHV was in late 2020, when the global pandemic was shaking the world and uncertainty was at its peak. In the years since, the Polish label founded by Natalia Maczek has only continued to grow, gaining a loyal following around the globe. But its growth hasn’t just been in size; it has evolved in remarkable ways, transforming from a DIY streetwear project into one of the most influential houses within the new wave of European fashion. Now, the brand unveils its Spring/Summer 2025 High Summer Drop, a collection inspired by Ibiza’s vibrant creative community that invites us to travel to the island through its vision.
If MISBHV has proven anything since its inception, it’s a strong, unmistakable personality. Its way of understanding fashion and the world, rooted in the intersection of club culture, Y2K revival, and contemporary tailoring, has carved out a unique space in the international scene. Rather than follow trends, MISBHV creates them. That’s why it comes as no surprise that they’ve chosen The Spanish King, one of the most compelling figures in today’s cultural landscape, known for his singular identity, to front the campaign. It also celebrates the enduring connection between Ibiza and electronic music.
Shot by Yan Wasiuchnik at Los Enamorados Ibiza, the campaign perfectly captures the raw essence of summer and the island’s unmistakable energy.
To check out the pieces from this drop, head over to the brand’s website.
