We returned to Milan this September for the new edition of Milano Fashion&Jewels, after our visit to the fair last February. Held from 20 to 23 September at Fiera Milano Rho, it once again opened the city’s fashion season with a lively mix of jewellery, accessories and design ideas that brought together local craftsmanship and international voices. From the first day, the atmosphere felt active and connected to the start of Milan Fashion Week, with buyers and visitors moving easily between the trade show and the city’s wider events.
This edition hosted 660 brands from 34 countries and welcomed buyers from more than forty markets, including the UAE, South Africa, China, Japan and South Korea. Italian heritage labels remained a strong presence, joined by designers and makers from abroad who added new perspectives and encouraged visitors to explore further across the halls.
Walking the stands, we moved from Greek jewellers to Brazilian resin specialists, Sicilian leather ateliers and Seoul-based makers of woven-neoprene totes. Some exhibitors stayed close to familiar styles; others brought in new ideas. Two broad directions emerged across many collections: an urban-resort look featuring lurex swimwear, lightweight jackets and bright accessories; and a more nature-inspired jewellery line using crystals, resins and even leaves preserved by galvanic processes that retained their original shape.
Several names stood out along the way. One of them is Spazio iF, a Sicilian label founded in 2010 that focuses on handcrafted leather bags made entirely in Sicily and shaped with clean geometric lines with pieces that feel contemporary yet rooted in tradition. Christina Brampti, based in Athens, presented lightweight jewellery known for its use of aluminium, acrylic elements and cords, offering bold shapes that remain easy to wear. Kalliope Jewelry, also from Greece, draws on ancient symbols and hand-crafted details to create modern pieces with a sense of heritage. Makanuda, a Spanish project, works with natural fibres and hand-woven textures that highlight tactile materials. Satellite brought a curated selection from its Parisian brand, known for statement pieces that combine colourful stones, beads and metalwork inspired by global cultures.
Beyond the collections, the fair’s programme of talks and workshops gave a useful context to what was on display. The Design Directions opening session by Poli.Design discussed upcoming macro-trends, while the Retail Academy addressed neuromarketing, visual merchandising and digital tools for smaller businesses. There was also an open discussion around sustainability that aimed to move past slogans. The final day featured the Alo Photo Tube awards and the Fashion Project by IED Haute Couture, which highlighted student work and fresh perspectives.
The layout of the halls was straightforward, with clear routes, though the main entrances grew busy at peak hours. Meeting tables stayed active throughout the day, with buyers and exhibitors negotiating in several languages; a reminder of the fair’s role as a business platform as well as a showcase for trends. As on previous visits, the most memorable moments came from direct conversations with designers and makers.
After four days, we left with a notebook full of contacts and a camera roll of contrasts: bright resort colours beside muted botanical shapes and established Italian heritage alongside experiments with new materials. Milano Fashion&Jewels proved once again to be a varied and engaging meeting point for brands and buyers. Not every stand made a strong impression, but that variety remains part of its character and keeps the fair open to discovery.
The next edition in February 2026 will again be held alongside MICAM, MIPEL, TheOne Milano and Sì Sposaitalia under the Fashion Link Milano platform.
