At this point you have already seen the takeover of Maison Margiela in China, first debuting an online archive for all the brand enthusiasts and then the Fall/Winter 2026 show at a shipyard on the outskirts of Shanghai, the first time in the house's history it has shown outside of Paris. All this followed by a street exhibition of fifty-eight couture looks spanning from 1989 until today, displayed inside shipping containers on Yan Dang Road, free and open to anyone walking by. What could be next?
Yes, we know Glenn Martens is the moment, taking over the Chinese market to show how it's done. Raw, theatrical, and unmistakably Margiela, he unified the Artisanal and Ready-to-wear lines into a single showcase for the first time, with masked models moving through golden-lit containers as percussion echoed across the dock. This was the opening chapter of Maison Margiela/folders, twelve days of exhibitions and activations across four Chinese cities, each dedicated to one of the house's foundational codes.
Now the tour moves on. In Beijing, running from April 7 to 12, the Anonymity: Our History of Masks exhibition brings together forty-six archival and new masks at the historic Zhengyici Peking Opera Theatre, the first time the brand has ever gathered them in one place. In Chengdu from April 9 to 13, nine Tabi collectors from around the world recreate their personal wardrobes and display rare pairs alongside a Maison Margiela Café. And closing the chapter in Shenzhen on April 11 and 12, the Bianchetto Atelier Experience gets personal: participants are invited to bring a piece from their own wardrobe and transform it using the house's signature white overpaint technique, guided by the Maison Margiela Atelier team. Four cities, four activations, and a serious fear of missing out if you are not paying attention. Margiela is making sure there is not a single corner of the world they haven't touched. And honestly? It's working.
