Looking at the pictures of the Spring/Summer 2026 pre-collection of Pharrell’s Louis Vuitton, you would have Art Deco by Lana del Rey playing in your mind, the same song that is used in those dreamy TikToks showing how to dress for the old money aesthetic. Because that’s exactly the kind of vibe it gives. Watching the campaign, we daydream of countryside manors, tweed coats and the soft bark a Cocker Spaniel trotting in Louis Vuitton.
Photographed by Oliver Hadlee Pearch, the campaign unfolds in a setting that feels unmistakably British. Think rolling countryside, grand interiors, and that soft light that makes everything look like a scene from Saltburn. It’s classic yet playful, traditional yet quietly rebellious. Bellingham and Turner step into the world of Louis Vuitton with an ease that feels authentic, as if they were born into it.
The clothes tell the story of this world perfectly: a jacket and waistcoat covered in the LV Monogram layered over a Prince of Wales check, a herringbone coat with sculpted shoulders, and a three-piece suit in virgin wool that’s cut with just enough looseness to make it look nonchalantly elegant. The proportions are relaxed, the lines softened, the kind of tailoring that looks inherited, not freshly bought. Alongside these statement pieces, the collection introduces flannel trousers, ribbed sweaters with sailor collars, and hybrid designs that nod to a more modern, casual sophistication: a windbreaker with leather sleeves, a tweed over-shirt, a quilted Monogram vest. Even the accessories play along, especially the LV Title sneakers, which reinterpret 1990s skate culture with a luxurious twist.
But perhaps the real scene stealers are the four-legged ones. Welsh Corgis, English Cocker Spaniels, and Border Collies hold bags, ride in a cabriolet with Calum Turner and play across a grand garden while showcasing Louis Vuitton’s new pet capsule. The line includes leather leashes, collars, harnesses, bag holders, quilted jackets and even a flannel ball, each piece finished with the iconic monogram
The images are irresistible as the collection really has it all: puppies, an elegant vibe and the timeless charm of England. Yes, Taylor Swift was definitely right when she said “They say home is where the heart is, but God, I love the English.”
