You’ve probably heard the saying that nothing travels faster than the speed of light, with the possible exception of bad news. Well, at least for today, there’s no need to worry, because this time we’re here to discuss only good news. Louis Vuitton just launched their 2025 holiday campaign, a journey of lights, shadows and reflections captured through the lens of Jonas Lindstroem.
Our journey begins at Asnières, a quiet suburb along the Seine where Van Gogh used to find refuge from the chaos of the city, a place that shaped many of his paintings and witnessed the birth of the emblematic Louis Vuitton trunk. From the lid of a Malle Courrier, a single lantern lifts into the orange sky. Guided by this wandering flame, we move through scenes of life: people playing backgammon under the northern lights, dancing around the sparks of a bonfire, and chasing fireflies beneath a deep indigo sky.
The campaign captures that unmistakable and addictive holiday magic: the weightless, carefree moments when we step away from everyday life and let our minds drift unhurried. The Maison’s iconic pieces like My Capucines, the Speedy P9 as well as the Imagination and Attrape-Rêves perfumes and Color Blossom and Damier jewellery collection become our travel companions that move with us, quietly absorbing the memories we create along the way. And just like the mother and daughter at the end, we too stand in awe in front of this magical journey of lights shimmering over the Ville Lumière.
