Space becomes language when design learns to listen. This summer, Loro Piana invites us to step inside two vacation sanctuaries: Il Fioraio flower kiosk in Fort dei Marmi (Italy) and La Réserve à La Plage in Saint Tropez (France). These locations become mediations of creative rhythm, where texture, colour, and form are infused with the brand’s unmistakable sense of grace and sophistication.
Loro Piana transforms the coastline feeling into a sequence of tactile experiences. In Forte dei Marmi and Saint Tropez, the luxury brand draws summer into form through pulse and material. In each location, elegance takes shape through the house codes, becoming living compositions where nature and design drift in sync. At La Réserve à la Plage, the gesture is fluid and immersive: loungers, cushions, and all appliances dissolve into a palette borrowed from dunes and stone hues, while the pop-up boutique emerges instinctively. There, the Resort 2025 collection evokes the delicate allure of seasonal pleasure.
At Il Fioraio, in the heart of Forte dei Marmi, Loro Piana invites a different kind of encounter, rooted in tactility and gesture. The flower kiosk becomes a sculptural oasis, where flora and ceramics take the lead. French artists Karim Rahman and Barlet Soeurs present exclusive creations where ceramics become the narrative core of the spaces. Their pieces flow with texture, movement and colour, and their palette communicates perfectly with Loro Piana sense of summer, drawn from the Mediterranean light itself. The shapes are tactile essays, echoing the natural shapes of soft fabric as if it was left to dry in this coastal sun. It’s in this visual dialogue, between craftsmanship and environment, utility and abstraction, that the installation transcends design and becomes a way of living.
