There’s a particular kind of stillness that defines summer through the eyes of Loro Piana, a very specific aura that surrounds their campaigns. For Resort 2026, the Italian maison imagines a season suspended between the city and the coast, where sophistication unfolds with complete ease and every garment feels designed to move naturally with the body. Shot by Annemarieke Van Drimmelen inside a modernist Palm Springs residence, the campaign captures that in-between state perfectly: sun-washed, relaxed, and quietly refined. The collection itself follows the same rhythm, balancing fluid tailoring, airy linens, Mediterranean-inspired prints, and tactile accessories in a wardrobe that feels both thought out and instinctively breezy.
The mood is rooted in the idea of summer as a state of mind rather than a destination. Pure lines, softened silhouettes, and impossibly light fabrics shape a collection where comfort never compromises elegance. The palette mirrors shifting summer landscapes: aquamarine blues, coral reds, sandy neutrals, crisp whites, and flashes of orange, creating a vibrant yet restrained visual language that moves seamlessly from urban dressing to seaside escapes. We see some renewed lightness through iconic pieces, such as the Traveller jacket, now reinterpreted as a linen waistcoat, or the Spagna jacket evolving into a more relaxed vest version.
Linen becomes the collection’s anchor, appearing across menswear staples such as the André shirt, the new Franco shirt, fluid trousers, and tailored shorts. In womenswear, the material is softened through silk blends, floral block prints, geometric motifs, and delicate handmade embroidery that runs across dresses, skirts, and oversized shirts. Linen might be one of the best materials for the summer weather: breathable, therefore comfortable, and undoubtedly elegant. The silhouettes allow the fabrics to drape with an almost weightless ease. Full white looks bring a sense of purity to the collection, while long fluid dresses reinforce that quiet, effortless glamour that Loro Piana masters so well.
Accessories continue the same dialogue between functionality and refinement. The Bale Hobo bag in supple nubuck feels intentionally versatile, equally suited to everyday city life or a coastal escape. In contrast, La Piscina motif emerges with the new Gioia shopper, the perfect beach bag with vibrant colours and patterns. Elsewhere, shell-shaped jewellery cast in colourful enamel introduces a playful Mediterranean energy, becoming a recurring motif throughout the collection alongside vivid foulards and striped accents that punctuate the otherwise minimalist styling.
The campaign imagery reaffirms this atmosphere of calm escapism. Against Palm Springs’ raw desert landscape, cacti, stone textures, and sharp architectural lines, the softness of the garments becomes even more striking. Sunlight bouncing off the pool creates elongated shadows and a hazy warmth that mirrors the collection’s aura exactly. Rather than relying on excess, Resort 2026 finds its strength in subtlety: clothes designed not only to be worn but truly lived in.
