Louis Wain was a British artist known for his cat paintings — yes, you read it right. But he didn’t just paint cute kittens lounging in teacups; his were kaleidoscopic, human-like creatures, the kind you’d imagine seeing on a mushroom trip. Think of the Cheshire Cat from Alice’s Adventures in Wonderland but even more vivid, electric, and bizarre. That same psychedellic charm comes alive in Loewe’s new Spring/Summer 2026 Pre-collection, where the eccentric world of Wain meets the House’s unmatched craftsmanship.
Through the lens of Carlijn Jacobs, in that dreamlike way only she can master, we’re transported into a magical playground of light, colours, and carousels. Pieces like handbags, boots, belts, jackets or wallets take centre stage. No distractions, just pure Loewe: sculptural silhouettes and radiant textures that do the talking. Iconic bags like the Puzzle, Flamenco, and Amazona appear reimagined with Wain’s futuristic felines translating the artist’s kaleidoscopic patterns and cubist-inspired forms into joyful, three-dimensional details. In clothing, the same spirit of play continues: jackets with built-in belts reinterpret utilitywear and expand into voluminous silhouettes. Even the footwear joins the story, with sculptural heels and charms shaped like Wain’s mischievous kittens.
And then they are: the futuristic cats of Louis Wain with sunglasses far too big for their tiny faces, sticking their tongues out at us with pure confidence. They grin at us from the bags, from the prints, from all those little details that make this collection. It doesn’t matter if you’re more of a dog person because, after looking at this campaign, who could say they don’t love cats?
