Loewe's Spring/Summer 2025 campaign, shot by David Sims, introduces us to a visual journey through the Catalan countryside. Featuring Taylor Russell, Drew Starkey, and Wang Yibo, the campaign celebrates a decade of Jonathan Anderson's visionary leadership at Loewe.
Set in the landscapes of Tavertet, Catalonia, the campaign explores the profound bond between body and landscape, gesture and nature. It’s a return to Loewe’s Spanish roots—both geographical and spiritual—reviving the primal connection to the natural world that characterised Anderson’s early tenure with the brand.
Painterly hues, raw textures, and designs that feel almost pagan in their reverence define the collection. Earthy leathers, feathers, floral-sequined shoes, and new silhouettes give a tactile sensibility perfectly suited to the Spanish countryside. Taylor Russell, Drew Starkey, and Global Brand Ambassador Wang Yibo bring this dialogue between fashion and nature to life.
Accessories—the Madrid bag, Featherlight Puzzle, and Flamenco Purse—merge organically with their surroundings, draped from branches or resting on the forest floor like natural artifacts. By grounding haute couture in elemental settings, Loewe transcends the urban confines of fashion.
