Loewe has done it again! On June 10, the brand celebrated the launch of its latest capsule collection with Paula’s Ibiza. Loewe’s Creative Director Jonathan Anderson went all out for the festivities, perfectly embodying the spirit of endless summer fun. The event kicked off with a summery mercadillo and party at Las Dalias in Ibiza, of course, followed by a refreshing lunch by the ocean at Cala Bonita the next day. The weekend wrapped up with a glamorous cocktail dinner at Beach Caves at Six Senses. The event was attended by many esteemed guests, including actor Franco Masini, Fashion Director Blanca Miró, comedian Ziwe and TikToker Devin Halbal.
After travelling around the world, Paula’s is back home. The campaign was shot at Casa Broner, a modernist villa in Ibiza’s historic Sa Penya neighbourhood. The capsule collection is the epitome of summer. Experimenting with short hems and sparkling sequins, it is sensual yet vibrant. The bags pay homage to the origin of Paula’s, featuring natural fibre baskets and colourful leather bags that represent psychedelic Ibizan sunsets. The accessories are perfect for endless fun in the sun – from flowery sunglasses to woven cactus charms, they perfectly represent warm beach days and wild summer nights.
You can check out this collection now on Loewe’s website. It’s dazzling, it’s carefree, it’s flirty. Combined with their weekend of fun, Loewe has given the go ahead: it’s time to have ourselves a hot girl summer.
You can check out this collection now on Loewe’s website. It’s dazzling, it’s carefree, it’s flirty. Combined with their weekend of fun, Loewe has given the go ahead: it’s time to have ourselves a hot girl summer.
