When we think of Loewe, the image that inevitably comes to mind is of a fashion house that is unafraid to explore, reinterpret, and challenge the boundaries of handcrafted luxury. This spring, Crafted World arrives in Tokyo, showing us a dialogue between the Spanish house's history and heritage with its deep connection to Japan. Imagine walking through the streets of Harajuku, a neighbourhood known for its avant-garde and eccentric fashion, and suddenly, you come across this world meticulously created by Loewe and OMA, the studio behind some of the most innovative buildings of this century. It's an experience that will be open from 29 March to 11 May, with free admission, but be warned, you must book in advance.
Japan's capital was Loewe's first destination outside Europe in 1973, and since then, they have continued to forge ties. This second edition of Crafted World celebrates this relationship but also explores the idea of how craftsmanship can be a bridge between cultures. From the ceremonial teapots of the Ōnishi family to collaborations with local artists such as Suna Fujita or Studio Ghibli, an exhibition that takes you from tradition to innovation, showing how Loewe has managed to capture the essence of time without losing sight of its avant-garde vision.
The magic of Crafted World is not only in its ability to present archive pieces or iconic collaborations but also in how it makes you feel part of the fashion house's narrative and how it manages to immerse you in its universe that unites fashion, art, and craftsmanship. From the interactive rooms that transport you to Loewe's atelier to the front row of the Paris catwalk, passing through its most emblematic collaborations, as well as the works of Loewe Craft Prize finalists such as Tanabe Chikuunsai IV, Moe Watanabe, or Genta Ishizuka.
