Fashion editorials go far beyond aesthetics and what is visible to the human eye. They start from stories, transfer personal experiences into meaningful images, and can communicate effectively without the need for words. This is the premise for the new editorial presented by La Fam, the Amsterdam-based brand whose aim is to redefine streetwear by cultivating a sense of family among its diverse customer base. The visual story they're now presenting features two dear friends of the brand, a couple expecting their first child, in an ode to some of the most representative values of this project.
“You know we love capturing our friends and family. Now two of our friends will have their first child soon. What better way to capture this beautiful moment in their life? We are happy they wanted to do this for our coming collection,” they said some days ago on social media when sharing this new fashion editorial that reflects the values at the heart of La Fam: love, growth, and togetherness. The upcoming collection, which will drop on December 18th and whose garments are worn by the models in these photos, includes seven new pieces: three tops, featuring one cardigan, a blue knit sweater, and a green shirt; three pants, a new colourway of the F jeans and two colourways of their new fancy pants; and a winter cap.
