Step aside, Adrien Brody and Brady Corbet! Pop’s favourite girl, Kim Petras, is coming like a bulldozer to reclaim her status as the new Brutalist – at least according to her latest music video. Looking as hot and sexy as Claudia Schiffer in those emblematic Guess campaigns from the '90s, Petras stars in a new music video directed by Leonie Miller-Aichholz in NYC.
But the Brutalist music video isn't Petras' only release today. She has also released her new album, Detour, a thirteen-track record that includes other tracks like Jeep, Korea, I Like Ur Look, DTLA and Need for Speed. It is her first LP after parting ways with her former record label, as she now finds the freedom to do whatever she wants under BunHead Records, her own label.
Back to the video: we see the Grammy-winning artist and METAL cover star in a dishevelled apartment, caught in nostalgia, and singing in front of NYC's instantly recognisable skyline, all captured in lo-fi, grainy footage. This visual treatment emphasises the song's sad reality: destruction not only of a building, but of a person's psyche.
“There was a building there, and it was brutalist / And it was beautiful, it was my favorite […] / My dad's an architect, he used to show me it / When he would drive me to the psychiatry / Again and again, didn't come back a man / I guess I ruined it,” Petras sings. That vulnerability – the story of someone who should have protected and loved her trying to force her to become someone she isn't – is also conveyed through the video: the feeling of something missing, even destroyed, and of damage that may never be repaired.