Sporty, sexy and laid-back Joah Brown is the go-to Los Angeles streetwear brand with comfort at its core. “The brand began, and will always be, about being comfortable,” explains self-taught designer Joah Brown. “Comfort should never be compromised in fashion. We have always stayed true to the idea of being minimal and timeless. Each person can take the line whichever way they choose. It is authentic to whoever wears it – the brand is an extension of them.”
Comfort is more than just a feeling, it’s a state of mind too. That confident, cosy persona is perfectly exemplified in their easy-going designs that exude quiet luxury in their stylishly positioned seams and rich deep colours. Ready to transfer between everyone’s wardrobes too, this latest collection has sweatshirts and hoodies suitable for all genders. Crafted in LA the collection employs brushed heavyweight cotton in custom-knit French terry fabric for their jogging bottoms, hoodies and pull-overs. In muted shades of washed navy, sage, grey, black and cocoa the palette remains minimalist coupling with the refined designs. Whilst over-sized, the designs remain sexy in their styling that frames the body beautifully in its soft folds. Femininity shines through with ease in these practical styles.
The hoodies and jogging bottoms can take you from the dance studio or gym to relaxing at home. Joah Brown promotes sexiness and confidence in all settings the way a woman designing for women just can. She takes notes from Hip-Hop dancers in oversized hoodies and sweats, as well as Ballerina’s unitards. From the studio to the boudoir - the intimate images of the latest campaign trace the story of an independent, down to earth, athletic couple whose super-soft tracksuits fall off their bodies sensually. Relaxing at home or working out, these garments are here to make you feel confident all day in any setting.
