HOWL CUBE has officially launched, introducing the UK’s first queer-led live performance web series. Created by HOWL Worldwide, the London-based queer collective known for merging nightlife, music, and sexual wellness, the project unites rave culture, live performance, and pleasure-positive values in a bold, future-facing format. It’s an ambitious step for a platform that has already built a reputation for throwing some of London’s most talked-about parties while championing inclusivity and sex-positive education.
The debut episode sets the tone with Rose Gray, one of the most exciting new voices in British pop, whom we spoke with on METAL in this interview last February. Known for her blend of euphoric electronica and raw, emotionally charged lyricism, she takes centre stage with Wet & Wild, performing live inside a striking 3x3 metre cube during HOWL Pride. Surrounded by an all-queer crowd, her set radiates energy, with immersive lighting, movement, and atmosphere captured from every angle. The episode doesn’t just show the performance but also weaves in moments from the Pride rave itself, blurring the line between stage and dancefloor and pulling viewers straight into the heat of the celebration.
Each HOWL CUBE episode is a collaboration between an artist, a location, and a designer, reimagining the possibilities of live music. The cube becomes a shapeshifting performance space, appearing in cultural landmarks like the Barbican, floating stages on the Thames, or unexpected urban corners. Formats vary wildly: from high-energy dance sets to stripped-back orchestral arrangements. Adding a distinctive twist, every featured artist collaborates on a bespoke sexual wellness product, reflecting HOWL’s mission to merge pleasure, art, and identity. Whether it’s a sculptural toy, custom lingerie, or something entirely unexpected, it’s a playful extension of the performance’s creative world.
More than just a music series, HOWL CUBE is a cultural statement and a space where queer creativity can take risks, grow without compromise, and connect music, design, intimacy, and community in ways that feel fresh and unapologetic. From the dancefloor to the screen, it’s a reminder that queer artistry thrives most when it writes its own rules.
