Holzweiler presents Winter Wonderland, their new Fall/Winter 2025 campaign, which will make you want to catch a flight to Loen (Norway), the brand’s native country, where it was shot, and cosy up in a mountainside cabin, where frosted windows frame a world of snow.
Hiking has never been so stylish. The campaign is inspired by Norwegian landscapes, the glistening snow, the immensity of the mountains, and the spot where the sky and ocean meet. The collection is full of garments to survive the cold winter: faux fur coats, quilted jackets, wool sweaters, mittens, and balaclavas, among others. Holzweiler invites you to play with their clothes, layer them and combine the different colours, textures, shapes, and also include accessories.
Magical snowy landscapes are the backbone of the campaign. It takes you through the last hours of the day, starting with the midday sun, with garments in cool colours such as baby blue, grey and brown. As the campaign unfolds, warmer tones arrive at sunset with caramel brown items. The models wear key pieces of the season: faux fur coats paired with sweaters, long skirts, scarves, and leg warmers. Blue darkens with the Saphra bomber jacket in navy blue, followed by night, which comes with a selection of black pieces such as corduroy trousers and puffy jackets to close the collection.
They have also launched a skiwear collection to prove that Norwegians are really born with skis on their feet. They collaborated with another Norwegian brand, Sweet Protection, to launch a capsule that includes helmets, goggles and other pieces designed to help you enjoy the slopes to the fullest. Besides, the wool pieces of the Winter Wonderland collection were designed in collaboration with Skappel Oslo, the family brand of their creative director.
