London’s Brewer Street welcomes Heaven, Marc Jacobs’ cult-loved and playful subline. A gateway into the sprawling and enigmatic omniverse of Marc Jacobs, Heaven continues to bless Gen-Z closets around the globe opening the doors of its first-ever physical store in Europe.
While their first retail store opened on Fairfax in Los Angeles in 2021, 2 years later, Heaven takes over the British capital for their debut United Kingdom store opening. The brand is also carried in Dover Street Market locations in New York, Los Angeles and London. The Y2k-inspired cult label also recently worked alongside London-based designer Kiko Kostadinov and enlisted indie band the Deftones for its latest collection ahead of the store’s opening in London’s biggest cultural hub – Soho.

Since its first launch back in 2020, Heaven is the lovechild between designer Ava Nirui and Jacobs, operating on a monthly drop schedule with special collaborators. London’s Soho neighbourhood will be packed with Heaven’s latest co-ed collection alongside special-edition collaborative releases to come later during the year. The space will host a specially-curated selection of home goods and accessories by friends of the brand. This includes special products from Sandy Liang, menswear by Jerks™, books from Climax bookshop, and quirky accessories made by customiser Bb.Smith alongside posters and memorabilia sourced by Unified Goods.
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