Back in 2025, the first chapter of Gucci’s The Art of Silk set the stage for an ongoing celebration of the House’s silk heritage, and now, the project enters a new chapter with the reimagining of ten archive scarves selected by Demna himself from the Gucci Archive in Florence.
We know that Gucci has always gone further than expected, and it was that campaign featuring Julia Garner shot by Steven Meisel, a book published with Assouline, and an artistic initiative inviting nine international artists to reimagine iconic Gucci Archive motifs that made it clear. This time, the House turns its gaze inward back to the archive to reinterpret the scarf as a living canvas.
The collection spans flora, animalia, nautical prints, and other emblematic motifs, including pieces such as Your Majesty, Double Trouble, Giardino di Seta and Il Gattino, among others. Two exclusive flora designs were also created specially for the opening of the new David Geffen Galleries at the Los Angeles County Museum of Art, revisiting the emblematic print first illustrated by Vittorio Accornero in 1966.
Beyond aesthetics, the initiative carries a deeper commitment: the scarves are crafted from fine Italian silk sourced from southern Italy, developed in collaboration with Nido di Seta and Ongetta to help revive a once-thriving supply chain rooted in Calabria. The project supports organic mulberry cultivation, rural land recovery, and renewable energy-powered production. To mark the launch, Gucci is also collaborating with the Accademia delle Belle Arti di Firenze, with student paintings inspired by the scarf designs set to be exhibited at the Gucci Rodeo Drive store with participating students supported through dedicated scholarships.
