Greatly inspired by the 1960s and ‘70s, Alessandro Michele presents the Pre-Fall 2020 collections for both women and men, which are more toned-down if we compare them to previous seasons. Despite being more minimal, there are still many of the characteristics that have been defining Gucci’s aesthetic and style since Michele is the Creative Director: a lot of prints, maximalist eyewear, some bling-bling and compromised models – this time, including fashion veterans Bethann Hardison and Benedetta Barzini, and newcomer singer Achille Lauro.
These last seasons, we’ve seen how the ‘more is more’ approach of Michele diluted little by little and started to incorporate more minimalist elements. Of course, though, without compromising his love for Renaissance and the Baroque-inspired aesthetics, vivid prints and colours, rich details, or glimmering finishings. For Pre-Fall 2020, Gucci’s Creative Director draws inspiration from the ‘60s and the ‘70s: psychedelic prints creating a polychromatic fantasy, hippy-inspired garments – scarf dresses, caftans, floral motifs, etc. –, paillettes dresses, platform shoes and snakeskin for women.
For men, bootleg pants, lots of sartorial pieces – suits, blazers, trench coats – and, naturally, vibrant pints – from leopard to zebra. Shot in Rome by Bruce Gilden, a Magnum-signed, New York-based photographer most known for his street photography, the Pre-Fall collections are depicted in snapshot style, making it even more dynamic, hip, fresh and cool.
