In a tribute to the sun-kissed allure of coastal living, Gucci unveils its latest collection, Gucci Lido, capturing the essence of summer in every piece. Conceived by creative director Sabato De Sarno and lensed by Anthony Seklaoui, the campaign radiates the carefree spirit of seaside escapes, embracing the vitality and joy that define the season.
From chic swimsuits to breezy summer ensembles, Gucci Lido offers an array of timeless garments that seamlessly blend luxury with comfort. The spotlight shines on revamped versions of the House’s iconic bag lines, with classics like the Gucci Jackie and GG Marmont reimagined in straw-effect raffia, an effortless charm ready of summer. Vibrant GG canvas accessories, including the Gucci Luce and Moon Side bags, add a playful flair to the collection, while neon-accented pieces breathe new life into classic motifs with a contemporary twist.
Bringing the spirit of Gucci Lido to life, dedicated pop-ups will grace Gucci stores in coveted tourist destinations worldwide, from Porto Cervo and Capri to The Hamptons and Saint-Tropez. Each locale serves as the perfect space to showcase the collection's vibe, inviting travellers to immerse themselves in the world of Gucci Lido and discover exclusive pieces first hand, all while experiencing the luxury synonymous with the House.
But that’s not all. In addition, as part of the Gucci Lido experience, the House will host an exclusive event at the esteemed Il Pellicano hotel, nestled along the picturesque Tuscan coast. From May 24 to 26, guests will partake in a one-of-a-kind getaway, celebrating the art of Italian hospitality amidst the breathtaking beauty of Mediterranean landscapes.
